{"id":1145,"date":"2026-11-13T02:33:48","date_gmt":"2026-11-13T02:33:48","guid":{"rendered":"https:\/\/richardguilbeau.com\/staging\/5433\/home-coaching\/"},"modified":"2026-11-13T23:49:06","modified_gmt":"2026-11-13T23:49:06","slug":"home-coaching","status":"publish","type":"page","link":"https:\/\/richardguilbeau.com\/staging\/5433\/","title":{"rendered":"Home \u2013 Coaching"},"content":{"rendered":"\n<style> .rg *{box-sizing:border-box;margin:0;padding:0} .rg{--bg:#0b0b0c;--panel:#141416;--line:#26262a;--ink:#f4f1ea;--mute:#a7a39a;--gold:#c8a24a;--red:#c8102e;font-family:'Inter',-apple-system,Helvetica,Arial,sans-serif;background:var(--bg);color:var(--ink);line-height:1.6;font-size:17px;-webkit-font-smoothing:antialiased} .rg a{color:inherit;text-decoration:none} .rg .wrap{max-width:1140px;margin:0 auto;padding:0 24px} .rg h1,.rg h2,.rg h3{font-family:'Playfair Display',Georgia,serif;font-weight:600;line-height:1.15;letter-spacing:-.01em} .rg h1{font-size:clamp(38px,6vw,68px)}.rg 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Display',Georgia,serif;color:var(--gold);font-size:15px;letter-spacing:.2em;margin-bottom:8px} .rg .why{background:var(--panel);border-left:3px solid var(--gold);padding:22px 24px;border-radius:0 6px 6px 0}.rg .why b{display:block;font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--gold);margin-bottom:8px}.rg .why p{color:var(--ink);font-size:15.5px} @media(max-width:900px){.rg .area{grid-template-columns:1fr;gap:18px}.rg .banner{height:260px}} .rg .events .card .btn{margin-top:20px;padding:10px 16px;font-size:13px} <\/style><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;600&#038;family=Playfair+Display:wght@500;600&#038;display=swap\" rel=\"stylesheet\"><div class=\"rg\"><nav><div class=\"wrap\"><a href=\"\/staging\/5433\/\"><img decoding=\"async\" class=\"logoimg\" src=\"\/staging\/5433\/wp-content\/uploads\/2026\/11\/rg-logo-gold.png\" alt=\"Richard Guilbeau\"><\/a><div class=\"links\"><a href=\"\/staging\/5433\/#method\">The Method<\/a><a href=\"\/staging\/5433\/#teach\">What We Teach<\/a><a href=\"\/staging\/5433\/programs\/\">Programs<\/a><a href=\"\/staging\/5433\/#events\">Live Events<\/a><a href=\"\/staging\/5433\/about-richard\/\">About<\/a><a href=\"\/staging\/5433\/free-training\/\">Free Training<\/a><\/div><a class=\"btn btn-red\" href=\"\/staging\/5433\/apply\/\">Apply for Coaching<\/a><\/div><\/nav> <section class=\"vhero\"><video autoplay muted loop playsinline preload=\"auto\" src=\"\/staging\/5433\/wp-content\/uploads\/2026\/11\/rg-hero-coaching.mp4\" poster=\"\/staging\/5433\/wp-content\/uploads\/2026\/11\/rg-hero-poster.jpg\"><\/video><div class=\"shade\"><\/div><div class=\"wrap\"><div class=\"name\">RICHARD GUILBEAU<\/div> <h1>Build a company that runs<br>without you in every seat.<\/h1> <p class=\"lead\">Business coaching for owners who are tired of being the top salesperson, the manager and the help desk at the same time. The systems, the strategy and the order to build them in.<\/p> <div class=\"cta\"><a class=\"btn btn-red\" href=\"\/staging\/5433\/apply\/\">Apply for Coaching<\/a><a class=\"btn btn-line\" href=\"\/staging\/5433\/free-training\/\">Watch the Free Training<\/a><\/div> <div class=\"proof\" style=\"text-align:left\"><div><b>2016<\/b><span>Building companies since<\/span><\/div><div><b>3,000+<\/b><span>Clients served by my own company<\/span><\/div><div><b>29<\/b><span>People on the team I built<\/span><\/div><div><b>Dallas<\/b><span>Where we run it from<\/span><\/div><\/div> <\/div><\/section>  <section><div class=\"wrap split\"><div><div class=\"eyebrow\">The problem<\/div><h2>If everything runs through you, you don&#8217;t own a company. You own a job.<\/h2><p class=\"muted\">Most owners who come to us are good at what they do. That&#8217;s the problem. Every sale, every hard client, every decision still lands on their phone. The business can only grow as far as one person can stretch.<\/p><\/div> <div class=\"grid g2\"><div class=\"card\"><h3>You&#8217;re the closer<\/h3><p>Your team gets the conversation. You get the yes. Nobody sells it the way you do.<\/p><\/div><div class=\"card\"><h3>You&#8217;re the help desk<\/h3><p>Clients text you directly because nobody else knows what&#8217;s going on.<\/p><\/div><div class=\"card\"><h3>You&#8217;re guessing on marketing<\/h3><p>You pay for ads or agencies and can&#8217;t say what&#8217;s working.<\/p><\/div><div class=\"card\"><h3>You&#8217;re the manager with no numbers<\/h3><p>You find out something broke after it already cost you.<\/p><\/div><\/div><\/div><\/section>  <section id=\"method\"><div class=\"wrap\"><div class=\"eyebrow\">The method<\/div><h2>The Owner&#8217;s Ladder<\/h2><p class=\"lead\">Seven steps, in order. Most owners fix the wrong thing first. They hire before they have a process, or they buy more leads before they can close the ones they have. The ladder puts every move in the right order.<\/p> <div class=\"steps\"> <div class=\"step\"><div><h3>Install the system<\/h3><p>One place for your pipeline, follow up, onboarding and client updates, set up inside your account so nothing lives in your head or on sticky notes.<\/p><\/div><\/div> <div class=\"step\"><div><h3>Work the leads you already paid for<\/h3><p>Before spending another dollar on marketing, we follow up with past leads and missed appointments you&#8217;ve already paid to get.<\/p><\/div><\/div> <div class=\"step\"><div><h3>Learn to close, then write it down<\/h3><p>You keep selling for now, but you record and document how you actually win the conversation. That becomes your sales playbook.<\/p><\/div><\/div> <div class=\"step\"><div><h3>Hand off delivery first<\/h3><p>Your first hire takes the day to day work off your plate, not sales. Onboarding and client updates get automated so clients stop calling you.<\/p><\/div><\/div> <div class=\"step\"><div><h3>Build your sales team from your own calls<\/h3><p>New salespeople learn from your recorded calls and your playbook, word for word, and practice it daily before they talk to a client.<\/p><\/div><\/div> <div class=\"step\"><div><h3>Turn on marketing, with a pipeline behind it<\/h3><p>Now ads and content have somewhere to go. Every lead gets followed up, tracked and worked by your team.<\/p><\/div><\/div> <div class=\"step\"><div><h3>Run it by the numbers<\/h3><p>Scorecards for every seat, a short morning numbers review, then a management layer so the company runs without you checking everything.<\/p><\/div><\/div> <\/div><\/div><\/section>  <section id=\"teach\"><div class=\"wrap\"><div class=\"eyebrow\">What we teach<\/div><h2>Five parts of a company that runs.<\/h2><p class=\"lead\">Coaching is organized around the five areas every growing service business has to get right.<\/p> <div class=\"grid g3\" style=\"margin-top:40px\"> <div class=\"card\"><h3>Sales<\/h3><p>Turning how you sell into a process a team can run.<\/p><ul class=\"ticks\"><li>Call structure and playbook<\/li><li>Recording and reviewing calls<\/li><li>Follow up that actually happens<\/li><li>Training new salespeople<\/li><\/ul><\/div> <div class=\"card\"><h3>Marketing<\/h3><p>Knowing where clients come from and what each one costs.<\/p><ul class=\"ticks\"><li>One message from ad to page to call<\/li><li>Counting real leads only<\/li><li>Tracking every lead to a result<\/li><li>Managing ad partners with real numbers<\/li><\/ul><\/div> <div class=\"card\"><h3>Leadership<\/h3><p>Getting out of every seat without losing control.<\/p><ul class=\"ticks\"><li>Who to hire first, and why<\/li><li>Hiring and keeping good people<\/li><li>Weekly meetings with team leads<\/li><li>Holding people to clear numbers<\/li><\/ul><\/div> <div class=\"card\"><h3>Operations<\/h3><p>The systems that keep the work moving when you&#8217;re not there.<\/p><ul class=\"ticks\"><li>Pipeline and CRM setup<\/li><li>Automations and reminders<\/li><li>Scorecards and morning numbers<\/li><li>Written processes for every role<\/li><\/ul><\/div> <div class=\"card\"><h3>Client experience<\/h3><p>Keeping clients informed so they stay, pay and refer.<\/p><ul class=\"ticks\"><li>Onboarding that runs itself<\/li><li>Regular client updates<\/li><li>Handling unhappy clients early<\/li><li>Getting reviews and referrals<\/li><\/ul><\/div> <div class=\"card\" style=\"background:transparent;border-style:dashed\"><h3>How it&#8217;s delivered<\/h3><p>Live coaching calls with Richard, the system set up in your account, and the same playbooks his own team runs on every day.<\/p><a class=\"btn btn-line\" style=\"margin-top:18px\" href=\"\/staging\/5433\/programs\/\">See the programs<\/a><\/div> <\/div><\/div><\/section>  <section id=\"events\" class=\"events\"><div class=\"wrap\"><div class=\"eyebrow\">Live events<\/div><h2>A workshop for every part of the company.<\/h2><p class=\"lead\">Live, hands on workshops with Richard, one for each of the five areas we coach. Dates are being set now.<\/p> <img decoding=\"async\" class=\"photo banner\" src=\"\/staging\/5433\/wp-content\/uploads\/2026\/11\/rg-photo-stage.jpg\" alt=\"Richard Guilbeau speaking on stage\"> <div class=\"grid g3\" style=\"margin-top:40px\"> <div class=\"card\"><span class=\"soon\">Coming soon<\/span><h3>Sales Workshop<\/h3><p>Build your sales playbook live: call structure, follow up and training your team to sell like you.<\/p><a class=\"btn btn-line\" href=\"\/staging\/5433\/apply\/\">Get notified<\/a><\/div> <div class=\"card\"><span class=\"soon\">Coming soon<\/span><h3>Marketing Workshop<\/h3><p>Map one message from ad to page to call, and set up tracking so you know where every client comes from.<\/p><a class=\"btn btn-line\" href=\"\/staging\/5433\/apply\/\">Get notified<\/a><\/div> <div class=\"card\"><span class=\"soon\">Coming soon<\/span><h3>Leadership Workshop<\/h3><p>Who to hire first, how to lead team leads, and how to get out of every seat without losing control.<\/p><a class=\"btn btn-line\" href=\"\/staging\/5433\/apply\/\">Get notified<\/a><\/div> <div class=\"card\"><span class=\"soon\">Coming soon<\/span><h3>Operations Workshop<\/h3><p>Pipelines, automations, scorecards and the morning numbers that keep the company running.<\/p><a class=\"btn btn-line\" href=\"\/staging\/5433\/apply\/\">Get notified<\/a><\/div> <div class=\"card\"><span class=\"soon\">Coming soon<\/span><h3>Client Experience Workshop<\/h3><p>Onboarding, client updates and the follow through that keeps clients happy and sending referrals.<\/p><a class=\"btn btn-line\" href=\"\/staging\/5433\/apply\/\">Get notified<\/a><\/div> <div class=\"card\" style=\"background:transparent;border-style:dashed;padding-top:28px\"><h3>Be first in the room<\/h3><p>Seats will be limited. Apply now and you&#8217;ll hear about dates before they go public.<\/p><a class=\"btn btn-red\" href=\"\/staging\/5433\/apply\/\">Apply for Coaching<\/a><\/div> <\/div><\/div><\/section> <section><div class=\"wrap split\"><div><div class=\"eyebrow\">Who&#8217;s coaching you<\/div><h2>I still run the company I&#8217;m teaching you to build.<\/h2><p class=\"muted\" style=\"margin-bottom:16px\">I&#8217;m Richard Guilbeau. I started my company in 2016 and spent years being the closer, the manager and the help desk. I paid a lot of coaches and programs along the way, and some of them were worth it.<\/p><p class=\"muted\">Today I have a team of 29 in Dallas, and my team runs it. Everything I teach is what we actually do inside my own company, including the mistakes we made and fixed.<\/p><a class=\"btn btn-line\" style=\"margin-top:26px\" href=\"\/staging\/5433\/about-richard\/\">Read my story<\/a><\/div> <div class=\"photo-wrap\"><img decoding=\"async\" class=\"photo\" style=\"aspect-ratio:4\/5\" src=\"\/staging\/5433\/wp-content\/uploads\/2026\/11\/rg-photo-city.jpg\" alt=\"Richard Guilbeau\"><div class=\"photo-cap\">&#8220;Don&#8217;t take my word for it. Look at what&#8217;s running inside my company, then decide.&#8221;<\/div><\/div><\/div><\/section>  <section><div class=\"wrap\"><div class=\"eyebrow\">Is this for you<\/div><h2>Built for owners who already have a business.<\/h2><div class=\"grid g2\" style=\"margin-top:32px\"><div class=\"card\"><h3>A good fit<\/h3><ul class=\"ticks\"><li>You own a service business with paying clients<\/li><li>You have a small team, or you&#8217;re about to hire<\/li><li>You&#8217;re still the one closing and fixing everything<\/li><li>You want systems, not motivation<\/li><\/ul><\/div><div class=\"card\"><h3>Not a fit<\/h3><ul class=\"ticks\"><li>You&#8217;re looking for a business idea to start<\/li><li>You want a get rich quick program<\/li><li>You want someone to do it all while you watch<\/li><li>You&#8217;re not willing to change how you work<\/li><\/ul><\/div><\/div><\/div><\/section>  <section><div class=\"wrap\" style=\"max-width:820px\"><div class=\"eyebrow\">Questions<\/div><h2>Before you apply<\/h2> <details><summary>Is this a course?<\/summary><p>No. It&#8217;s coaching. You get live calls with Richard, and the system and playbooks get set up in your own company with you, not handed to you as videos to watch alone.<\/p><\/details> <details><summary>Do I need to hire people or spend more on ads first?<\/summary><p>No. Most owners start by fixing how they sell and follow up with what they already have. Hiring and marketing come later in the ladder, in the right order.<\/p><\/details> <details><summary>How often are the live calls?<\/summary><p>A program focused on one area, sales or marketing, includes one live call a month. A program that covers both includes two live calls a month, every other week.<\/p><\/details> <details><summary>What kind of businesses do you work with?<\/summary><p>Owner run service businesses that sell by phone or appointment and are ready to build a team around the owner.<\/p><\/details> <details><summary>Do you guarantee results?<\/summary><p>No. We teach exactly what we run in our own company and help you build it into yours. Your results depend on your business and the work you put in.<\/p><\/details> <\/div><\/section> <section class=\"band\"><div class=\"wrap\"><div class=\"eyebrow\">Next step<\/div><h2>Stop being the whole company.<\/h2><p class=\"lead\">Start with the free training. If it makes sense for your business, we&#8217;ll talk about building it into your company.<\/p><a class=\"btn btn-red\" href=\"\/staging\/5433\/apply\/\">Apply for Coaching<\/a> &nbsp; <a class=\"btn btn-line\" href=\"\/staging\/5433\/free-training\/\">Watch the Free Training<\/a><\/div><\/section><footer><div class=\"wrap\"><div><img decoding=\"async\" class=\"logoimg\" style=\"margin-bottom:12px\" src=\"\/staging\/5433\/wp-content\/uploads\/2026\/11\/rg-logo-gold.png\" alt=\"Richard Guilbeau\">Business coaching for owners \u00b7 Dallas, Texas<p class=\"fine\">Coaching and training are educational. Every business is different, and we don&#8217;t promise or guarantee any income, revenue or result. What you get out of it depends on your company, your market and the work you put in.<\/p><\/div><div style=\"display:flex;gap:22px;align-items:flex-start\"><a href=\"\/staging\/5433\/programs\/\">Programs<\/a><a href=\"\/staging\/5433\/about-richard\/\">About<\/a><a href=\"\/staging\/5433\/apply\/\">Apply<\/a><a href=\"\/staging\/5433\/privacy-policy\/\">Privacy<\/a><\/div><\/div><\/footer><\/div>\n<!-- sktbuilder starter --><script type=\"text\/javascript\" src=\"https:\/\/richardguilbeau.com\/staging\/5433\/wp-content\/plugins\/skt-builder\/sktbuilder\/sktbuilder-frontend-starter.js\"><\/script><script type=\"text\/javascript\" src=\"https:\/\/richardguilbeau.com\/staging\/5433\/wp-content\/plugins\/skt-builder\/sktbuilder-wordpress-driver.js?ver=1791951756\"><\/script><script type=\"text\/javascript\"> var starter = new SktbuilderStarter({\"mode\": \"prod\", \"skip\":[\"jquery\",\"underscore\",\"backbone\"],\"sktbuilderUrl\": \"https:\/\/richardguilbeau.com\/staging\/5433\/wp-content\/plugins\/skt-builder\/sktbuilder\/\", \"driver\": new SktbuilderWordpressDriver({\"ajaxUrl\": \"https:\/\/richardguilbeau.com\/staging\/5433\/wp-admin\/admin-ajax.php\", \"maxUpload\": 67108864, \"iframeUrl\": \"https:\/\/richardguilbeau.com\/staging\/5433\/?sktbuilder=true\", \"pageId\": 1145,  \"nonce\": \"a65e5ec814\", \"pages\": [], \"page\": \"Home \u2013 Coaching\" }) });<\/script><!-- end sktbuilder starter -->","protected":false},"excerpt":{"rendered":"<p>The MethodWhat We TeachProgramsLive EventsAboutFree Training Apply for Coaching RICHARD GUILBEAU Build a company that runswithout you in every seat. Business coaching for owners who are tired of being the top salesperson, the manager and the help desk at the same time. The systems, the strategy and the order to build them in. Apply for<br \/><a class=\"moretag\" href=\"https:\/\/richardguilbeau.com\/staging\/5433\/\">+ Read More<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"nf_dc_page":"","nfd_onboarding_generated":"","footnotes":""},"class_list":["post-1145","page","type-page","status-publish","hentry"],"featured_image_src":false,"featured_image_src_square":false,"rbea_author_info":{"display_name":"Dominick De Lima","author_link":"https:\/\/richardguilbeau.com\/staging\/5433\/author\/dominickd16\/"},"rbea_excerpt_info":"The MethodWhat We TeachProgramsLive EventsAboutFree Training Apply for Coaching RICHARD GUILBEAU Build a company that runswithout you in every seat. Business coaching for owners who are tired of being the top salesperson, the manager and the help desk at the same time. The systems, the strategy and the order to build them in. 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