{"id":1147,"date":"2026-11-13T02:33:49","date_gmt":"2026-11-13T02:33:49","guid":{"rendered":"https:\/\/richardguilbeau.com\/staging\/5433\/programs\/"},"modified":"2026-11-14T00:00:45","modified_gmt":"2026-11-14T00:00:45","slug":"programs","status":"publish","type":"page","link":"https:\/\/richardguilbeau.com\/staging\/5433\/programs\/","title":{"rendered":"Programs"},"content":{"rendered":"\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@300;400;500;600;800;900&#038;display=swap\" rel=\"stylesheet\"><style> .rg *{box-sizing:border-box;margin:0;padding:0} .rg{--bg:#f7f5f0;--white:#fff;--ink:#111;--body:#3d3d3d;--mute:#77746d;--line:#e3dfd6;--red:#7a0010;--char:#232323;font-family:Inter,-apple-system,Helvetica,Arial,sans-serif;background:var(--bg);color:var(--ink);font-size:16px;line-height:1.65;-webkit-font-smoothing:antialiased} .rg a{color:inherit;text-decoration:none}.rg 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30px;font-size:14px}.rg footer .cols{display:grid;grid-template-columns:2fr 1fr 1fr 1.3fr;gap:40px} .rg footer h4{color:#fff;font-size:17px;font-weight:700;margin-bottom:18px}.rg footer a{display:block;margin:9px 0}.rg footer a:hover{color:#fff} .rg footer .k{font-size:10.5px;letter-spacing:.2em;text-transform:uppercase;color:#8d897f;margin-top:4px}.rg footer .ln{border-left:2px solid var(--red);padding-left:14px;margin-bottom:18px} .rg footer .base{margin-top:60px;padding-top:24px;border-top:1px solid #3a3a3a;display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;font-size:12.5px;color:#8d897f} .rg footer .fine{font-size:12px;color:#8d897f;margin-top:18px;max-width:420px} @media(max-width:900px){.rg footer .cols{grid-template-columns:1fr 1fr}}@media(max-width:560px){.rg footer .cols{grid-template-columns:1fr}.rg .wrap{padding:0 22px}.rg section{padding:80px 0}} <\/style><div class=\"rg\"><nav><div class=\"wrap\"><a class=\"logo\" href=\"\/staging\/5433\/\"><img decoding=\"async\" src=\"\/staging\/5433\/wp-content\/uploads\/2026\/11\/rg-logo-gold.png\" alt=\"Richard Guilbeau\"><\/a><div class=\"links\"><a href=\"\/staging\/5433\/#method\">The Method<\/a><a href=\"\/staging\/5433\/programs\/\">Programs<\/a><a href=\"\/staging\/5433\/#events\">Events<\/a><a href=\"\/staging\/5433\/about-richard\/\">About<\/a><a href=\"\/staging\/5433\/free-training\/\">Free Training<\/a><\/div><div class=\"right\"><a class=\"btn btn-out\" href=\"\/staging\/5433\/free-training\/\">Free Training<\/a><a class=\"btn btn-dark\" href=\"\/staging\/5433\/apply\/\">Apply<\/a><\/div><\/div><\/nav> <div class=\"page-head\"><div class=\"wrap\"><div class=\"eyebrow\">Programs<\/div><h1>Everything We Teach.<br><span class=\"thin\">And Why It Matters.<\/span><\/h1><p class=\"lead\" style=\"margin-top:26px\">Every program follows the Owner&#8217;s Ladder and covers the five areas every growing service business has to get right.<\/p><\/div><\/div> <div class=\"strip\"><div><span>Sales<\/span>\u00b7<span>Marketing<\/span>\u00b7<span>Leadership<\/span>\u00b7<span>Operations<\/span>\u00b7<span>Client Experience<\/span>\u00b7<span>The Owner&#8217;s Ladder<\/span>\u00b7<span>Sales<\/span>\u00b7<span>Marketing<\/span>\u00b7<span>Leadership<\/span>\u00b7<span>Operations<\/span>\u00b7<span>Client Experience<\/span>\u00b7<span>The Owner&#8217;s Ladder<\/span>\u00b7<span>Sales<\/span>\u00b7<span>Marketing<\/span>\u00b7<span>Leadership<\/span>\u00b7<span>Operations<\/span>\u00b7<span>Client Experience<\/span>\u00b7<span>The Owner&#8217;s Ladder<\/span>\u00b7<span>Sales<\/span>\u00b7<span>Marketing<\/span>\u00b7<span>Leadership<\/span>\u00b7<span>Operations<\/span>\u00b7<span>Client Experience<\/span>\u00b7<span>The Owner&#8217;s Ladder<\/span>\u00b7<\/div><\/div> <section><div class=\"wrap\"><div class=\"eyebrow rule\">The Five Areas<\/div><h2 style=\"margin-bottom:40px\">What You&#8217;ll <span class=\"thin\">Learn.<\/span><\/h2><div class=\"row\"><div><div class=\"eyebrow\" style=\"margin-bottom:10px;color:var(--red)\">01<\/div><h3>Sales<\/h3><p style=\"margin-top:10px\">Turn how you sell into a playbook your team can run, with follow up that actually happens.<\/p><\/div><div><ul class=\"dash\" style=\"margin-top:0\"><li>Call structure: how to open, ask, handle the hard questions and close<\/li><li>Recording and reviewing calls, yours first, then your team&#8217;s<\/li><li>A follow up system so no lead goes cold<\/li><li>Training new salespeople from your own calls<\/li><\/ul><\/div><div class=\"why\"><b>Why it matters<\/b><p>Revenue is the first thing that stops when you step away. If closing lives in your head, your company can only sell when you&#8217;re on the phone. A written playbook is what lets other people bring money in the door.<\/p><\/div><\/div><div class=\"row\"><div><div class=\"eyebrow\" style=\"margin-bottom:10px;color:var(--red)\">02<\/div><h3>Marketing<\/h3><p style=\"margin-top:10px\">Attract owners and clients who can actually afford you, not just more leads.<\/p><\/div><div><ul class=\"dash\" style=\"margin-top:0\"><li>Finding out who your message is really attracting, and why<\/li><li>Rewriting your message for the buyer who can pay for what you sell<\/li><li>One message that runs from the ad to the page to the call<\/li><li>Tracking every lead to a call, a client or the reason it didn&#8217;t close<\/li><\/ul><\/div><div class=\"why\"><b>Why it matters<\/b><p>If most of your leads tell you they can&#8217;t afford it, that isn&#8217;t a sales problem. It&#8217;s a messaging problem. Your marketing is speaking to the wrong person. Change who the message is for, and the people who call are already able to say yes.<\/p><\/div><\/div><div class=\"row\"><div><div class=\"eyebrow\" style=\"margin-bottom:10px;color:var(--red)\">03<\/div><h3>Leadership<\/h3><p style=\"margin-top:10px\">Get out of every seat without losing control.<\/p><\/div><div><ul class=\"dash\" style=\"margin-top:0\"><li>Who to hire first, and why it isn&#8217;t a salesperson<\/li><li>Finding good people and keeping them<\/li><li>Weekly meetings with team leads that move things<\/li><li>Clear numbers for every role<\/li><\/ul><\/div><div class=\"why\"><b>Why it matters<\/b><p>Every hire either takes work off your plate or adds one more person who needs you. The order you hire in and how you lead decide whether your team frees you or traps you.<\/p><\/div><\/div><div class=\"row\"><div><div class=\"eyebrow\" style=\"margin-bottom:10px;color:var(--red)\">04<\/div><h3>Operations<\/h3><p style=\"margin-top:10px\">The systems that keep work moving when you&#8217;re not there.<\/p><\/div><div><ul class=\"dash\" style=\"margin-top:0\"><li>Your pipeline and CRM set up so nothing lives on sticky notes<\/li><li>Automations and reminders that do the chasing<\/li><li>Scorecards and a short morning numbers review<\/li><li>Written processes for every role<\/li><\/ul><\/div><div class=\"why\"><b>Why it matters<\/b><p>Systems are what keep the work moving at 9 p.m. when nobody is watching. Without them, growth just means more things that break, and you&#8217;re the one who fixes them.<\/p><\/div><\/div><div class=\"row\"><div><div class=\"eyebrow\" style=\"margin-bottom:10px;color:var(--red)\">05<\/div><h3>Client Experience<\/h3><p style=\"margin-top:10px\">Keep clients informed so they stay, pay and refer.<\/p><\/div><div><ul class=\"dash\" style=\"margin-top:0\"><li>Onboarding that runs itself from the first payment<\/li><li>Regular updates so clients don&#8217;t have to text you<\/li><li>Catching unhappy clients early, before they cancel<\/li><li>Asking for reviews and referrals at the right moment<\/li><\/ul><\/div><div class=\"why\"><b>Why it matters<\/b><p>Clients who don&#8217;t hear from you assume nothing is happening. They cancel, stop paying and stop referring. Smooth onboarding and steady updates keep them, and turn them into your best source of new business.<\/p><\/div><\/div><\/div><\/section> <section class=\"bg-white\"><div class=\"wrap\"><div class=\"head\"><div><div class=\"eyebrow rule\">Ways to Work With Us<\/div><h2>Start Where the<br><span class=\"thin\">Biggest Leak Is.<\/span><\/h2><\/div><\/div> <div class=\"events\"><div class=\"ev\"><div class=\"kind\">Track<\/div><h3 style=\"font-size:26px;margin:6px 0 12px\">Sales<\/h3><p>The Sales area in depth, with your playbook and follow up system set up in your company.<\/p><div class=\"meta\" style=\"margin-top:14px\">1 live coaching call a month<\/div><\/div> <div class=\"ev\"><div class=\"kind\">Track<\/div><h3 style=\"font-size:26px;margin:6px 0 12px\">Marketing<\/h3><p>The Marketing area in depth: a message for buyers who can afford you, your funnel and lead tracking.<\/p><div class=\"meta\" style=\"margin-top:14px\">1 live coaching call a month<\/div><\/div> <div class=\"ev\" style=\"background:var(--char)\"><div class=\"kind\" style=\"color:#e0b6bc\">Full Program<\/div><h3 style=\"font-size:26px;margin:6px 0 12px;color:#fff\">The Owner&#8217;s Ladder<\/h3><p style=\"color:#c9c5bc\">All seven steps and all five areas, with the core system set up in your company.<\/p><div class=\"meta\" style=\"margin-top:14px;color:#bdb8ad\">2 live coaching calls a month<\/div><\/div><\/div> <p style=\"margin-top:24px;font-size:13px;color:var(--mute)\">Program details and pricing are covered on the free training and on your call. You&#8217;ll know exactly what&#8217;s included and what it costs before you decide.<\/p><\/div><\/section> <section class=\"cta\"><div class=\"wrap\"><div class=\"eyebrow\" style=\"justify-content:center;color:#bdb8ad\">Next step<\/div><h2>Stop Being<br><span class=\"thin\">the Whole Company.<\/span><\/h2><p>Start with the free training. If it makes sense for your business, we&#8217;ll talk about building it into your company.<\/p><a class=\"btn btn-red\" href=\"\/staging\/5433\/apply\/\">Apply for Coaching<\/a> &nbsp; <a class=\"btn btn-out\" href=\"\/staging\/5433\/free-training\/\">Watch the Free Training<\/a><\/div><\/section><footer><div class=\"wrap\"><div class=\"cols\"><div><img decoding=\"async\" src=\"\/staging\/5433\/wp-content\/uploads\/2026\/11\/rg-logo-gold.png\" alt=\"Richard Guilbeau\" style=\"height:46px;width:auto\"><p class=\"fine\">Business coaching for owners who want a company that runs without them in every seat. Coaching and training are educational. Every business is different, and we don&#8217;t promise or guarantee any income, revenue or result.<\/p><\/div> <div><h4>Learn More<\/h4><a href=\"\/staging\/5433\/about-richard\/\">About<\/a><a href=\"\/staging\/5433\/programs\/\">Programs<\/a><a href=\"\/staging\/5433\/#events\">Events<\/a><a href=\"\/staging\/5433\/free-training\/\">Free Training<\/a><a href=\"\/staging\/5433\/apply\/\">Apply<\/a><\/div> <div><h4>What We Teach<\/h4><a href=\"\/staging\/5433\/programs\/\">Sales<\/a><a href=\"\/staging\/5433\/programs\/\">Marketing<\/a><a href=\"\/staging\/5433\/programs\/\">Leadership<\/a><a href=\"\/staging\/5433\/programs\/\">Operations<\/a><a href=\"\/staging\/5433\/programs\/\">Client Experience<\/a><\/div> <div><h4>Contact<\/h4><div class=\"ln\"><div class=\"k\">Headquarters<\/div>Dallas, Texas<\/div><div class=\"ln\"><div class=\"k\">Work with us<\/div><a href=\"\/staging\/5433\/apply\/\" style=\"margin:0\">Apply for coaching<\/a><\/div><\/div><\/div> <div class=\"base\"><span>\u00a9 2026 Richard Guilbeau. All rights reserved.<\/span><span><a href=\"\/staging\/5433\/privacy-policy\/\" style=\"display:inline\">Privacy Policy<\/a> &nbsp;\u00b7&nbsp; <a href=\"\/staging\/5433\/contact-us\/\" style=\"display:inline\">Contact<\/a><\/span><\/div><\/div><\/footer><\/div>\n<!-- sktbuilder starter --><script type=\"text\/javascript\" src=\"https:\/\/richardguilbeau.com\/staging\/5433\/wp-content\/plugins\/skt-builder\/sktbuilder\/sktbuilder-frontend-starter.js\"><\/script><script type=\"text\/javascript\" src=\"https:\/\/richardguilbeau.com\/staging\/5433\/wp-content\/plugins\/skt-builder\/sktbuilder-wordpress-driver.js?ver=1791951756\"><\/script><script type=\"text\/javascript\"> var starter = new SktbuilderStarter({\"mode\": \"prod\", \"skip\":[\"jquery\",\"underscore\",\"backbone\"],\"sktbuilderUrl\": \"https:\/\/richardguilbeau.com\/staging\/5433\/wp-content\/plugins\/skt-builder\/sktbuilder\/\", \"driver\": new SktbuilderWordpressDriver({\"ajaxUrl\": \"https:\/\/richardguilbeau.com\/staging\/5433\/wp-admin\/admin-ajax.php\", \"maxUpload\": 67108864, \"iframeUrl\": \"https:\/\/richardguilbeau.com\/staging\/5433\/programs\/?sktbuilder=true\", \"pageId\": 1147,  \"nonce\": \"c3c95e913a\", \"pages\": [], \"page\": \"Programs\" }) });<\/script><!-- end sktbuilder starter -->","protected":false},"excerpt":{"rendered":"<p>The MethodProgramsEventsAboutFree Training Free TrainingApply Programs Everything We Teach.And Why It Matters. Every program follows the Owner&#8217;s Ladder and covers the five areas every growing service business has to get right. Sales\u00b7Marketing\u00b7Leadership\u00b7Operations\u00b7Client Experience\u00b7The Owner&#8217;s Ladder\u00b7Sales\u00b7Marketing\u00b7Leadership\u00b7Operations\u00b7Client Experience\u00b7The Owner&#8217;s Ladder\u00b7Sales\u00b7Marketing\u00b7Leadership\u00b7Operations\u00b7Client Experience\u00b7The Owner&#8217;s Ladder\u00b7Sales\u00b7Marketing\u00b7Leadership\u00b7Operations\u00b7Client Experience\u00b7The Owner&#8217;s Ladder\u00b7 The Five Areas What You&#8217;ll Learn. 01 Sales Turn how you<br \/><a class=\"moretag\" href=\"https:\/\/richardguilbeau.com\/staging\/5433\/programs\/\">+ Read More<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"nf_dc_page":"","nfd_onboarding_generated":"","footnotes":""},"class_list":["post-1147","page","type-page","status-publish","hentry"],"featured_image_src":false,"featured_image_src_square":false,"rbea_author_info":{"display_name":"Dominick De Lima","author_link":"https:\/\/richardguilbeau.com\/staging\/5433\/author\/dominickd16\/"},"rbea_excerpt_info":"The MethodProgramsEventsAboutFree Training Free TrainingApply Programs Everything We Teach.And Why It Matters. 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