Build It Right.
Step Back.
Own Your Company.
Coaching for owners who are tired of being the top salesperson, the manager and the help desk at the same time. The systems, the strategy and the order to build them in, from someone who still runs the company he teaches from.
From Hard Labor
to Multimillionaire.
Richard started his company in 2016 after years of road construction, foundation repair and oil field work. For years he was the closer, the manager and the help desk. Then he built it the way he teaches it now, and today his team runs it while he coaches other owners.
- Step 01Install the system
Pipeline, follow up, onboarding and client updates in one place, inside your own account.
- Step 02Work the leads you already paid for
Follow up with past leads and missed appointments before spending another dollar on marketing.
- Step 03Learn to close, then write it down
Record and document how you actually win the conversation. That becomes your playbook.
- Step 04Hand off delivery first
Your first hire takes the day to day work off your plate, not sales.
- Step 05Build your sales team from your own calls
New salespeople learn your playbook word for word before they talk to a client.
- Step 06Turn on marketing, with a pipeline behind it
Ads and content aimed at buyers who can afford you, with every lead worked and tracked.
- Step 07Run it by the numbers
Scorecards for every seat, a morning numbers review, then a management layer.
Five Parts of a Company
That Runs Without You.
Sales
Turn how you sell into a playbook your team can run, with follow up that actually happens.
Marketing
Attract owners and clients who can actually afford you, not just more leads.
Leadership
Get out of every seat without losing control.
Operations
The systems that keep work moving when you’re not there.
Client Experience
Keep clients informed so they stay, pay and refer.
Upcoming Workshops.
Live. In the room. With Richard.
Every workshop is hands on. You bring your numbers, your scripts and your team questions, and you leave with the piece built for your company.
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Sales Workshop
Build your sales playbook live: call structure, follow up and training your team to sell like you.
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Marketing Workshop
Fix the message that brings in people who can’t afford you. Rewrite it for the buyer who can.
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Leadership Workshop
Who to hire first, how to lead team leads, and how to get out of every seat without losing control.
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Operations Workshop
Pipelines, automations, scorecards and the morning numbers that keep the company running.
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Client Experience Workshop
Onboarding, client updates and the follow through that keeps clients and brings referrals.
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Owners Roundtable
A small room of owners working through their numbers with Richard. Limited seats.
Get NotifiedBuilt for Owners Who
Already Have a Business.
A good fit
- You own a service business with paying clients
- You have a small team, or you’re about to hire
- You’re still the one closing and fixing everything
- You want systems, not motivation
Not a fit
- You’re looking for a business idea to start
- You want a get rich quick program
- You want someone to do it all while you watch
- You’re not willing to change how you work
Before You Apply.
Is this a course?
No. It’s coaching. You get live calls with Richard, and the system and playbooks get set up in your own company with you, not handed to you as videos to watch alone.
Most of my leads can’t afford what I sell. Can you help with that?
Yes. That’s usually a messaging problem, not a lead problem. Your marketing is attracting people who aren’t ready to buy. We rework who your message speaks to, so more of the people who reach out can actually pay.
Do I need to hire people or spend more on ads first?
No. Most owners start by fixing how they sell and follow up with what they already have. Hiring and marketing come later, in the right order.
How often are the live calls?
There is a live coaching call every week, rotating through sales, marketing, operations and leadership. The Sales + Marketing program joins the sales and marketing calls, twice a month. The full Owner’s Ladder joins every call, every week.
Do you guarantee results?
No. We teach exactly what we run in our own company and help you build it into yours. Your results depend on your business and the work you put in.
Stop Being
the Whole Company.
Start with the free training. If it makes sense for your business, we’ll talk about building it into your company.
Apply for Coaching Watch the Free Training