Build a company that runs
without you in every seat.
Business coaching for owners who are tired of being the top salesperson, the manager and the help desk at the same time. The systems, the strategy and the order to build them in.
If everything runs through you, you don’t own a company. You own a job.
Most owners who come to us are good at what they do. That’s the problem. Every sale, every hard client, every decision still lands on their phone. The business can only grow as far as one person can stretch.
You’re the closer
Your team gets the conversation. You get the yes. Nobody sells it the way you do.
You’re the help desk
Clients text you directly because nobody else knows what’s going on.
You’re guessing on marketing
You pay for ads or agencies and can’t say what’s working.
You’re the manager with no numbers
You find out something broke after it already cost you.
The Owner’s Ladder
Seven steps, in order. Most owners fix the wrong thing first. They hire before they have a process, or they buy more leads before they can close the ones they have. The ladder puts every move in the right order.
Install the system
One place for your pipeline, follow up, onboarding and client updates, set up inside your account so nothing lives in your head or on sticky notes.
Work the leads you already paid for
Before spending another dollar on marketing, we follow up with past leads and missed appointments you’ve already paid to get.
Learn to close, then write it down
You keep selling for now, but you record and document how you actually win the conversation. That becomes your sales playbook.
Hand off delivery first
Your first hire takes the day to day work off your plate, not sales. Onboarding and client updates get automated so clients stop calling you.
Build your sales team from your own calls
New salespeople learn from your recorded calls and your playbook, word for word, and practice it daily before they talk to a client.
Turn on marketing, with a pipeline behind it
Now ads and content have somewhere to go. Every lead gets followed up, tracked and worked by your team.
Run it by the numbers
Scorecards for every seat, a short morning numbers review, then a management layer so the company runs without you checking everything.
Five parts of a company that runs.
Coaching is organized around the five areas every growing service business has to get right.
Sales
Turning how you sell into a process a team can run.
- Call structure and playbook
- Recording and reviewing calls
- Follow up that actually happens
- Training new salespeople
Marketing
Knowing where clients come from and what each one costs.
- One message from ad to page to call
- Counting real leads only
- Tracking every lead to a result
- Managing ad partners with real numbers
Leadership
Getting out of every seat without losing control.
- Who to hire first, and why
- Hiring and keeping good people
- Weekly meetings with team leads
- Holding people to clear numbers
Operations
The systems that keep the work moving when you’re not there.
- Pipeline and CRM setup
- Automations and reminders
- Scorecards and morning numbers
- Written processes for every role
Client experience
Keeping clients informed so they stay, pay and refer.
- Onboarding that runs itself
- Regular client updates
- Handling unhappy clients early
- Getting reviews and referrals
How it’s delivered
Live coaching calls with Richard, the system set up in your account, and the same playbooks his own team runs on every day.
See the programsA workshop for every part of the company.
Live, hands on workshops with Richard, one for each of the five areas we coach. Dates are being set now.
Sales Workshop
Build your sales playbook live: call structure, follow up and training your team to sell like you.
Get notifiedMarketing Workshop
Map one message from ad to page to call, and set up tracking so you know where every client comes from.
Get notifiedLeadership Workshop
Who to hire first, how to lead team leads, and how to get out of every seat without losing control.
Get notifiedOperations Workshop
Pipelines, automations, scorecards and the morning numbers that keep the company running.
Get notifiedClient Experience Workshop
Onboarding, client updates and the follow through that keeps clients happy and sending referrals.
Get notifiedBe first in the room
Seats will be limited. Apply now and you’ll hear about dates before they go public.
Apply for CoachingI still run the company I’m teaching you to build.
I’m Richard Guilbeau. I started my company in 2016 and spent years being the closer, the manager and the help desk. I paid a lot of coaches and programs along the way, and some of them were worth it.
Today I have a team of 29 in Dallas, and my team runs it. Everything I teach is what we actually do inside my own company, including the mistakes we made and fixed.
Read my story
Built for owners who already have a business.
A good fit
- You own a service business with paying clients
- You have a small team, or you’re about to hire
- You’re still the one closing and fixing everything
- You want systems, not motivation
Not a fit
- You’re looking for a business idea to start
- You want a get rich quick program
- You want someone to do it all while you watch
- You’re not willing to change how you work
Before you apply
Is this a course?
No. It’s coaching. You get live calls with Richard, and the system and playbooks get set up in your own company with you, not handed to you as videos to watch alone.
Do I need to hire people or spend more on ads first?
No. Most owners start by fixing how they sell and follow up with what they already have. Hiring and marketing come later in the ladder, in the right order.
How often are the live calls?
A program focused on one area, sales or marketing, includes one live call a month. A program that covers both includes two live calls a month, every other week.
What kind of businesses do you work with?
Owner run service businesses that sell by phone or appointment and are ready to build a team around the owner.
Do you guarantee results?
No. We teach exactly what we run in our own company and help you build it into yours. Your results depend on your business and the work you put in.
Stop being the whole company.
Start with the free training. If it makes sense for your business, we’ll talk about building it into your company.
Apply for Coaching Watch the Free Training