Programs

Everything we teach, and why it matters.

Every program follows the Owner’s Ladder and covers the five areas every growing service business has to get right. Here’s what you learn in each one, and why it’s worth learning.

The five areas

What you’ll learn

01

Sales

Turn how you sell into something a team can run.

  • Call structure: how to open, ask, handle the hard questions and close
  • Recording and reviewing calls, yours first, then your team’s
  • A follow up system so no lead goes cold because someone forgot
  • Training new salespeople from your own calls before they talk to a client
Why it matters

Revenue is the first thing that stops when you step away. If closing lives in your head, your company can only sell when you’re on the phone. A written playbook is what lets other people bring money in the door.

02

Marketing

Know where clients come from and what each one costs.

  • One message that runs from the ad to the page to the call
  • Counting real leads only, so the numbers mean something
  • Tracking every lead to a call, a client or a reason it didn’t close
  • Managing agencies and ad partners with your own numbers
Why it matters

If you can’t say where your clients come from, you’re guessing with real money. When the ad, the page and the call all say the same thing, the right people show up already understanding why they should work with you.

03

Leadership

Get out of every seat without losing control.

  • Who to hire first, and why it isn’t a salesperson
  • Finding good people and keeping them
  • Weekly meetings with team leads that actually move things
  • Clear numbers for every role, so people know what winning looks like
Why it matters

Every hire either takes work off your plate or adds one more person who needs you. The order you hire in and how you lead decide whether your team frees you or traps you.

04

Operations

The systems that keep work moving when you’re not there.

  • Your pipeline and CRM set up so nothing lives on sticky notes
  • Automations and reminders that do the chasing for you
  • Scorecards and a short morning numbers review
  • Written processes for every role
Why it matters

Systems are what keep the work moving at 9 p.m. when nobody is watching. Without them, growth just means more things that can break, and you’re the one who has to fix them.

05

Client Experience

Keep clients informed so they stay, pay and refer.

  • Onboarding that runs itself from the first payment
  • Regular client updates so nobody has to text you to ask
  • Catching unhappy clients early, before they cancel
  • Asking for reviews and referrals at the right moment
Why it matters

Clients who don’t hear from you assume nothing is happening. They cancel, stop paying and stop referring. Smooth onboarding and steady updates keep them, and turn them into your best source of new business.

Ways to work with us

Start where the biggest leak is.

Track

Sales

The Sales area in depth, with your playbook and follow up system set up in your company.

  • One live coaching call a month
Track

Marketing

The Marketing area in depth, with your message, funnel and lead tracking set up in your account.

  • One live coaching call a month
Full program

The Owner’s Ladder

All seven steps and all five areas: sales, marketing, leadership, operations and client experience, with the core system set up in your company.

  • Two live coaching calls a month, every other week

Program details and pricing are covered on the free training and on your call. You’ll know exactly what’s included and what it costs before you decide.

How it works

Three steps to start.

Watch the free training

See the method and how it works inside a real company.

Apply and talk with us

Tell us about your business. We’ll tell you honestly if it’s a fit.

We build it with you

The system goes into your account and the coaching calls start.

Next step

Stop being the whole company.

Start with the free training. If it makes sense for your business, we’ll talk about building it into your company.

Apply for Coaching   Watch the Free Training