Programs

Everything We Teach.
And Why It Matters.

Every program follows the Owner’s Ladder and covers the five areas every growing service business has to get right.

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The Five Areas

What You’ll Learn.

01

Sales

Turn how you sell into a playbook your team can run, with follow up that actually happens.

  • Call structure: how to open, ask, handle the hard questions and close
  • Recording and reviewing calls, yours first, then your team’s
  • A follow up system so no lead goes cold
  • Training new salespeople from your own calls
Why it matters

Revenue is the first thing that stops when you step away. If closing lives in your head, your company can only sell when you’re on the phone. A written playbook is what lets other people bring money in the door.

02

Marketing

Attract owners and clients who can actually afford you, not just more leads.

  • Finding out who your message is really attracting, and why
  • Rewriting your message for the buyer who can pay for what you sell
  • One message that runs from the ad to the page to the call
  • Tracking every lead to a call, a client or the reason it didn’t close
Why it matters

If most of your leads tell you they can’t afford it, that isn’t a sales problem. It’s a messaging problem. Your marketing is speaking to the wrong person. Change who the message is for, and the people who call are already able to say yes.

03

Leadership

Get out of every seat without losing control.

  • Who to hire first, and why it isn’t a salesperson
  • Finding good people and keeping them
  • Weekly meetings with team leads that move things
  • Clear numbers for every role
Why it matters

Every hire either takes work off your plate or adds one more person who needs you. The order you hire in and how you lead decide whether your team frees you or traps you.

04

Operations

The systems that keep work moving when you’re not there.

  • Your pipeline and CRM set up so nothing lives on sticky notes
  • Automations and reminders that do the chasing
  • Scorecards and a short morning numbers review
  • Written processes for every role
Why it matters

Systems are what keep the work moving at 9 p.m. when nobody is watching. Without them, growth just means more things that break, and you’re the one who fixes them.

05

Client Experience

Keep clients informed so they stay, pay and refer.

  • Onboarding that runs itself from the first payment
  • Regular updates so clients don’t have to text you
  • Catching unhappy clients early, before they cancel
  • Asking for reviews and referrals at the right moment
Why it matters

Clients who don’t hear from you assume nothing is happening. They cancel, stop paying and stop referring. Smooth onboarding and steady updates keep them, and turn them into your best source of new business.

Ways to Work With Us

Start Where the
Biggest Leak Is.

Track

Sales

The Sales area in depth, with your playbook and follow up system set up in your company.

1 live coaching call a month
Track

Marketing

The Marketing area in depth: a message for buyers who can afford you, your funnel and lead tracking.

1 live coaching call a month
Full Program

The Owner’s Ladder

All seven steps and all five areas, with the core system set up in your company.

2 live coaching calls a month

Program details and pricing are covered on the free training and on your call. You’ll know exactly what’s included and what it costs before you decide.

Next step

Stop Being
the Whole Company.

Start with the free training. If it makes sense for your business, we’ll talk about building it into your company.

Apply for Coaching   Watch the Free Training